Sergeant Consulting

Media Training - Public Speaking Coaching - Presenting

Who is Mike Sergeant?

  • Leadership communications coach
  • Storytelling expert
  • Media trainer (TV and print)
  • Event moderator
  • Podcast presenter
  • Speech writer
  • Author (PR for Humans)
  • Former PR agency partner / director
  • Former BBC TV presenter / correspondent
  • Former Sky News business correspondent
  • Cambridge economics graduate
  • Student / amateur actor


Mike has coached CEOs, spokespeople and ministers at many leading organisations, including...

... and prepared leaders for

... with clients all over the World

Covering A Wide Range of Subjects

  • ESG
  • Climate Tech
  • Fin Tech
  • Digital Economy
  • AI
  • Banking
  • Wealth Management
  • Sovereign Wealth Funds
  • Pensions
  • Private Equity
  • Fiscal Policy
  • Monetary Policy
  • Payments
  • Retail
  • Consumer Goods
  • Energy
  • Logistics
  • Automotive
  • Real Estate

Why Coaching

The world is changing fast. Leaders are under more scrutiny than ever. The performance of the person at the top determines the success of companies, ministries, even whole governments. 

Effective leadership communication is mission-critical. It cannot be left to chance. A leader can transform the fortunes of an organisation with their speaking abilities. Or damage its reputation with poor performances and badly chosen words. 

Every day, there are global headlines about leaders who fail in their communication. Mike’s coaching is rigorous and effective – giving leaders presence and the confidence to succeed.

Common Challenges
  • Lack of clarity about vision and purpose
  • Saying the wrong thing in media interviews
  • Failure to convey authentic emotion
  • Getting tangled in too much detail
  • Inability to engage audiences effectively
  • Failing to show empathy with key stakeholders
  • Lack of performance skill on the platform


Clients Achieve

  • Higher-impact speeches, meetings and panel appearances
  • Safer and more dynamic media interviews
  • Better body language and physical presence
  • More advanced storytelling and persuasion skills
  • A stronger personal narrative - the articulation of the mission
  • Increased personal confidence and charisma

Clients Avoid

  • Being seen as dull and uninspiring
  • Being misquoted and creating damaging headlines
  • Being physically awkward or distracting
  • Being unpersuasive or robotic
  • Having an unclear personal story
  • Suffering from a lack of conviction

Coaching Values

Looking to always to maximise strengths and minimise weaknesses

Believing that every leader has the potential for excellence

Helping clients to drive forward progress for humanity

Listening deeply and seeking to understand their needs

Always on the side of clients and wanting them to succeed

Doing whatever it takes to ensure the success of those coached

Always operating with sensitivity and total discretion 

Never ruffled in the face of crisis or unexpected new challenges

Getting In Touch
+44 7508 386 591