'A book that should make the wider PR sector sit up, think and reassess some of its approaches.'
Nick Williams, BCW
'Mike's book is enlightening, practical and informative as well as entertaining.'
Mark Estcourt, Cavendish Family Office
'Mike is 100% right that getting your story straight is at the heart of effective communications, and his book will help you do that.'
Guto Harri, Former Downing Street Communications Director